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The Luthier Bench Strikes a Chord with Launch of Unique Online Marketplace for Handcrafted Guitars

Mar 15, 2024 - The Luthier Bench, a new online platform, has officially launched, creating a centralized marketplace and knowledge base for luthier-built guitars, with a focus on quality and craftsmanship.

In a world where music and craftsmanship intersect, The Luthier Bench has announced the launch of its innovative online marketplace and knowledge base dedicated exclusively to luthier-built guitars. This groundbreaking platform not only provides a space for guitar enthusiasts to purchase high-quality, handcrafted instruments but also serves as a community hub for sharing the knowledge and artistry behind guitar making. Celebrating the tradition of luthiery, The Luthier Bench offers a unique opportunity for independent guitar builders to showcase their masterpieces to a larger audience.

Founder Chayton Alo, whose passion for music and teaching has fueled the creation of The Luthier Bench, envisions the platform to be more than just a marketplace; it is a movement to rekindle appreciation for the craft of guitar making. "Our goal is to connect dedicated builders with discerning players in search of exceptional instruments that tell a story," says Alo. With its estimated average Luthier Storefront price point of $5,000 to $25,000, the platform ensures that only guitars of the finest quality are traded, respecting the time-honored craftsmanship that each stringed instrument represents.

Date Launched: April 1, 2024

Founder/Press Contact: Chayton Alo - Phone 828.808.7000 (build@luthierbench.com)

Unique Selling Proposition: Multi-vendor e-commerce platform with a focus on quality, featuring an estimated average Luthier Storefront price of $5,000 to $25,000

Target Audience: Guitar players and collectors seeking high-quality, hand-built guitars

Builder Opportunities: Independent guitar builders can develop storefronts and reach a wider audience

For inquiries and more information about The Luthier Bench or to arrange an interview with Chayton Alo, please contact the team at 828.808.7000.

About The Luthier Bench: The Luthier Bench is an online marketplace and comprehensive knowledge base for luthier-built guitars. Founded by musician and educator Chayton Alo, the platform supports independent luthiers by providing a space to market and sell their hand-crafted instruments while sharing the rich traditions and expertise of guitar building with a wider community. The Luthier Bench is committed to the promotion of quality craftsmanship and the celebration of the luthier’s art.