Launch Release 001

The Luthier Bench Strikes a Chord with Launch of Unique Online Marketplace for Handcrafted Guitars Mar 15, 2024 - The Luthier Bench, a new online platform, has officially launched, creating a centralized marketplace and knowledge base for luthier-built guitars, with a focus on quality and craftsmanship.

In a world where music and craftsmanship intersect, The Luthier Bench has announced the launch of its innovative online marketplace and knowledge base dedicated exclusively to luthier-built guitars. This groundbreaking platform not only provides a space for guitar enthusiasts to purchase high-quality, handcrafted instruments but also serves as a community hub for sharing the knowledge and artistry behind guitar making. Celebrating the tradition of luthiery, The Luthier Bench offers a unique opportunity for independent guitar builders to showcase their masterpieces to a larger audience. Founder Chayton Alo, whose passion for music and teaching has fueled the creation of The Luthier Bench, envisions the platform to be more than just a marketplace; it is a movement to rekindle appreciation for the craft of guitar making. "Our goal is to connect dedicated builders with discerning players in search of exceptional instruments that tell a story," says Alo. With its estimated average Luthier Storefront price point of $5,000 to $25,000, the platform ensures that only guitars of the finest quality are traded, respecting the time-honored craftsmanship that each stringed instrument represents.

Date Launched: April 1, 2024 

Founder/Press Contact: Chayton Alo - Phone 828.808.7000 (build@luthierbench.com)

Unique Selling Proposition: Multi-vendor e-commerce platform with a focus on quality, featuring an estimated average Luthier Storefront price of $5,000 to $25,000 

Target Audience: Guitar players and collectors seeking high-quality, hand-built guitars 

Builder Opportunities: Independent guitar builders can develop storefronts and reach a wider audience

For inquiries and more information about The Luthier Bench or to arrange an interview with Chayton Alo, please contact the team at 828.808.7000. 

About The Luthier Bench: The Luthier Bench is an online marketplace and comprehensive knowledge base for luthier-built guitars. Founded by musician and educator Chayton Alo, the platform supports independent luthiers by providing a space to market and sell their hand-crafted instruments while sharing the rich traditions and expertise of guitar building with a wider community. The Luthier Bench is committed to the promotion of quality craftsmanship and the celebration of the luthier’s art.

The Luthier Bench

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Learn more about the development of the premier online Marketplace for Luthier-built guitars.  Meet our founder Chayton Alo - the man behind "The Bench".
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Explore our mega F.A.Q. Portal where we provide detailed information about our multi-luthier marketplace as well as answers to almost any question about us.
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We invite members of the press to review our Media Center Page that provides a journalistic overview of our platform & business launch.  Our founder is available for interviews.

Quote From The Founder

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"Our mission is about Luthiers, Builds and Knowledge. Our focus is on the Luthier - what they build and the vast array of knowledge required for even the most basic guitar construction. Our vision for The Luthier Bench is to elevate the luthier community and provide both a marketplace of guitars and ideas that guitar buyers and collectors will be drawn to. We hand-crafted a home for the independent luthier to showcase both their guitars builds as well as their building knowledge base. We would like the luthier to focus on honing the craft and allow us the honor and privilege of marketing their creations. A luthier-built guitar is the intersection of art, science, aesthetics and most of all, musical creation. We humbly invite luthiers from around the world to join The Luthier Bench community."

Chayton Alo, Founder

4/1/24

Knowledge Base: About The Builders

Legendary Luthier Bill Collings Interview 2008

Legendary Luthier Bill Collings Interview 2008

Legendary Luthier Bill Collings Interview 2008
Randy Parsons: American Luthier Documentary

Randy Parsons: American Luthier Documentary

Randy Parsons: American Luthier Documentary
Luthier Jonny Kinkead - Tales Of Forgotten Crafts

Luthier Jonny Kinkead - Tales Of Forgotten Crafts

Luthier Jonny Kinkead - Tales Of Forgotten Crafts
Pioneer Luthier Steve Klein 2023 Interview

Pioneer Luthier Steve Klein 2023 Interview

Pioneer Luthier Steve Klein 2023 Interview
Luthier Roger Sadowsky 2016 Interview

Luthier Roger Sadowsky 2016 Interview

Luthier Roger Sadowsky 2016 Interview
Archtop Legend Bob Benedetto 2004 NAMM Interview

Archtop Legend Bob Benedetto 2004 NAMM Interview

Legend Luthier Bob Benedetto 2004 Life Interview

Questions About
The Luthier Bench

What is Media Slogan/Tagline for The Luthier Bench?

The Luthier Bench is the "Online Marketplace & Knowledge Base for Luthier-built guitars".  Our motto is "...Build Your Dream.."

What Is The Mission Of The Luthier Bench?

Our vision is to create a meeting place for the independent Luthier to offer for sale hand-crafted guitars to Collector-Buyers. Our mission is to elevate the awareness & availability of Luthier-built guitars. And, to create the single-largest global resource of Luthier Knowledge.

How Can We Learn More About "The Bench"?

We are humbled by your interest. There are an array of links & pages that will allow you to understand our business model. We would recommend visiting these pages "Our Story", "F.A.Q Portal" and "Founder Info".

Who Is The Founder Of The Luthier Bench?

Chayton Alo is the entrepreneur & founder behind The Luthier Bench. Mr. Alo is a life-long guitar teacher and performer who is currently training to become a Luthier himself. His career includes everything from being an investment banker to being an embedded war reporter in the Middle East.

How Can Media/Press Contact Us?

We welcome all media inquiries and can be reached 24/7 either by online chat (click Support bubble on site) or Media Inquiry message form below. Or, simply dial us directly at 828.808.7000 anytime. 

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Questions?

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CONTACT THE BENCH

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The Luthier Bench welcomes all media or other inquiries.  Feel free to initiate an inquiry and we will return your message promptly.  Our founder Chayton Alo is available for media interviews.
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